March 29, 2012 Leave a comment
The following is a guest post from zu’s Director of Business Development, @AlbertJame
We’re back from a wild week in Austin, TX. Here are some of the more memorable take-aways from the week that was South By SouthWest.
Top take aways from SxSW 2012
1) Reconsider going down with a marketing strategy
With 20,000+ attendees, imagine the entire downtown as an exhibitor hall. The amount of stimuli has me trying to separate my days from each other. My memory is foggy at best with all the branded parking lot food/drink/games we attended. Since I can barely recall any of them, I’m skeptical if any of them were worth it. And don’t get me started on whether or not you should get an exhibitor booth.
2) The digital revolution is done. Now let’s help humanity
From Rainn Wilson’s (Dwight Shrute) guitar smashing keynote to Al Gore’s sold out interview with Sean Parker to an impromptu session with Dane Sanders, one message seemed to resonate over and over; We have what we need, let’s take a step back and put everything to good use”. I concur.
3) Burning man for startups
As an agency, attending was paramount. To be amongst some of the most innovative brands and thinkers in the world made it worth it alone. But if you were a startup, next to the Valley, this is the next best place to learn, make connections and practice your pitch. Read more of this post